{"id":48146,"date":"2025-02-20T17:05:51","date_gmt":"2025-02-20T16:05:51","guid":{"rendered":"https:\/\/poptranslation.com\/?p=48146"},"modified":"2025-02-24T12:24:18","modified_gmt":"2025-02-24T11:24:18","slug":"l-intelligence-artificielle-dans-l-audiovisuel","status":"publish","type":"post","link":"https:\/\/poptranslation.com\/fr\/l-intelligence-artificielle-dans-l-audiovisuel\/","title":{"rendered":"L\u2019intelligence artificielle dans l\u2019audiovisuel :
entre promesses et d\u00e9sillusions"},"content":{"rendered":"[vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb]
<\/i>

Connaissez-vous le SATIS<\/strong><\/a> ? Ce salon, d\u00e9di\u00e9 aux innovations technologiques <\/strong>dans l\u2019audiovisuel<\/strong>, rassemble chaque ann\u00e9e les acteurs majeurs du secteur.<\/h4>\n

En novembre dernier, nous nous y sommes rendus pour la premi\u00e8re fois en tant que simples visiteurs, anim\u00e9s par la curiosit\u00e9 et l\u2019envie de mieux comprendre l\u2019exploitation des nouveaux outils. Le salon regroupe industriels, experts et cr\u00e9ateurs qui fa\u00e7onnent l\u2019avenir du domaine. Il offre aussi des conf\u00e9rences<\/strong> qui peuvent nous rassurer\u2026 ou pas !<\/h4>\n[\/vc_column_text][image_with_animation image_url=\u00a0\u00bb48148″ animation=\u00a0\u00bbFade In\u00a0\u00bb hover_animation=\u00a0\u00bbnone\u00a0\u00bb alignment=\u00a0\u00bb\u00a0\u00bb border_radius=\u00a0\u00bbnone\u00a0\u00bb box_shadow=\u00a0\u00bbnone\u00a0\u00bb image_loading=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_mobile=\u00a0\u00bbdefault\u00a0\u00bb][vc_row_inner column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbpadding-2-percent\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb background_color=\u00a0\u00bb#ffffff\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bb15px\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column_text]\n
Les conf\u00e9rences sur l\u2019intelligence artificielle<\/strong> \u00e9taient pleines \u00e0 craquer. Le sujet intrigue autant qu\u2019il questionne. Quelles perspectives ouvre-t-il ? Quels m\u00e9tiers seront transform\u00e9s, voire menac\u00e9s ?<\/h6>\n
Spoiler alert <\/strong>: L\u2019IA est d\u00e9j\u00e0 bien pr\u00e9sente dans l\u2019audiovisuel, et la traduction<\/strong>, le sous-titrage<\/strong> et le doublage<\/strong> n\u2019\u00e9chappent pas \u00e0 cette r\u00e9volution. Je d\u00e9cide d\u2019assister \u00e0 la conf\u00e9rence \u201cQue peut-on attendre de l\u2019IA en postproduction<\/strong> ?\u201d.<\/h6>\n
On y \u00e9voque d\u2019abord les nouvelles pratiques en graphisme et vid\u00e9o, puis, au bout d\u2019une demi-heure, la discussion s\u2019oriente vers l\u2019IA appliqu\u00e9e au sous-titrage et au doublage.<\/h6>\n
Ce qui est appr\u00e9ciable dans ce type de r\u00e9union, c\u2019est lorsque les intervenants r\u00e9ussissent \u00e0 exprimer avec justesse ce que nous exp\u00e9rimentons chaque jour dans notre m\u00e9tier. @SergeGreck, d\u2019ITC Global (que je ne connais pas, mais que je salue ici) , aborde lors de son intervention les attentes et les d\u00e9ceptions li\u00e9es aux prestations g\u00e9n\u00e9r\u00e9es par l\u2019IA, ainsi que la n\u00e9cessit\u00e9 incontournable d\u2019un contr\u00f4le humain sur ces productions. Comme lui, nous avons \u00e9t\u00e9 curieux des promesses de l\u2019IA, esp\u00e9rant y voir un alli\u00e9 pr\u00e9cieux pour notre activit\u00e9. Mais, \u00e0 mesure que nous l\u2019observons \u00e0 l\u2019\u0153uvre, l\u2019enthousiasme peut laisser place \u00e0 une certaine forme de d\u00e9sillusion.<\/h6>\n
Chez Pop Translation<\/a>, nous sommes confront\u00e9s chaque jour \u00e0 l\u2019\u00e9cart entre les attentes de nos clients et la r\u00e9alit\u00e9 du terrain. L\u2019IA a fait na\u00eetre l\u2019id\u00e9e qu\u2019en l\u2019utilisant, on pouvait obtenir un r\u00e9sultat rapide et \u00e0 moindre co\u00fbt. Et c\u2019est vrai\u2026 dans certaines situations.<\/h6>\n
Lorsqu\u2019il s\u2019agit d\u2019un usage personnel, l\u2019exp\u00e9rience est bluffante : en un clic, je peux \u00e9changer en n\u00e9erlandais sur Airbnb<\/a> pour r\u00e9server mon week-end \u00e0 Amsterdam sans conna\u00eetre un mot de la langue. Mais dans un cadre professionnel, o\u00f9 l\u2019exigence de qualit\u00e9 est primordiale, la question se pose diff\u00e9remment : peut-on r\u00e9ellement se fier \u00e0 une IA pour produire un contenu irr\u00e9prochable ? D\u2019autant plus lorsqu\u2019il s\u2019agit de doublage en voix de synth\u00e8se<\/strong>, un domaine o\u00f9 l\u2019IA peine particuli\u00e8rement, car il repose avant tout sur l’expression et l’\u00e9motion humaines.<\/h6>\n
Il existe bien s\u00fbr des usages IA optimis\u00e9s<\/strong>, o\u00f9 tout semble fonctionner parfaitement. Par exemple, dans les projets de doublage de conf\u00e9renciers, enregistr\u00e9s dans des conditions optimales, l\u2019IA parvient \u00e0 restaurer une prononciation impeccable sur des langues bien ma\u00eetris\u00e9es, dans des combinaisons linguistiques standards (anglais > fran\u00e7ais). Dans ce cas, tout roule : l\u2019\u00e9conomie attendue est bien au rendez-vous. On produit plus vite, le contr\u00f4le qualit\u00e9 devient une simple formalit\u00e9, et l\u2019ensemble co\u00fbte moins cher.<\/h6>\n
Mais qu\u2019en est-il des cas plus complexes, et ils sont nombreux ?<\/h6>\n
D\u00e8s que l\u2019on sort des usages classiques, les limites apparaissent. L\u2019IA peut produire une langue froide<\/strong>, fonctionnelle, et d\u00e9nu\u00e9e de nuances et d\u2019\u00e9motions. Les subtilit\u00e9s culturelles, les jeux de mots, les tonalit\u00e9s adapt\u00e9es au contexte sont souvent sacrifi\u00e9s au profit d\u2019une exactitude superficielle. Dans le doublage, la voix de synth\u00e8se peut sembler fluide, mais elle peine \u00e0 transmettre une v\u00e9ritable intention, une \u00e9motion cr\u00e9dible.<\/h6>\n
Et les bizarreries ne manquent pas. Prenons l\u2019exemple d\u2019un nom propre europ\u00e9en que l\u2019on demande \u00e0 une voix asiatique de prononcer : l\u2019IA tr\u00e9buche, h\u00e9site, invente une sonorit\u00e9 qui n\u2019existe pas, rendant le r\u00e9sultat totalement artificiel. Autre cas, celui d\u2019un anglicisme prononc\u00e9 par une voix fran\u00e7aise, o\u00f9 l’on obtient un irr\u00e9sistible effet Inspecteur Clouseau<\/a> \u2013 les amateurs de Peter Sellers appr\u00e9cieront. Quant aux langues plus rares ou dites exotiques, elles p\u00e2tissent souvent de biblioth\u00e8ques vocales limit\u00e9es, produisant des intonations robotiques ou des phrases hach\u00e9es, loin d\u2019un rendu naturel.<\/h6>\n
Face \u00e0 ces approximations, il devient \u00e9vident que l\u2019humain reste indispensable, non seulement pour corriger, mais aussi pour redonner du relief, du naturel et de la cr\u00e9dibilit\u00e9 aux contenus produits.<\/h6>\n
C\u2019est \u00e0 ce moment-l\u00e0 que le ou la com\u00e9dien\/ne refait surface, car en quelques prises, il ou elle donne vie et naturel \u00e0 l\u2019ensemble. Et cela peut se faire tr\u00e8s rapidement avec quelques directives pr\u00e9cises.<\/h6>\n
Attention, il ne s\u2019agit pas de dire \u00ab\u00a0Plus jamais l\u2019IA\u00a0\u00bb ou \u00ab\u00a0L\u2019IA d\u00e9mission, retour aux com\u00e9diens !\u00a0\u00bb. La vraie question est de savoir quand l\u2019IA est un v\u00e9ritable atout<\/strong> et quand elle risque, au contraire, de nous faire perdre du temps en post-production<\/strong> \u00e0 tenter de corriger l\u2019irr\u00e9parable.<\/h6>\n
Tout est une question de bon usage et de discernement. Seule une \u00e9valuation pr\u00e9alable du projet par un professionnel humain, combin\u00e9e \u00e0 un contr\u00f4le qualit\u00e9 rigoureux, permet de garantir un travail v\u00e9ritablement professionnel, sans prendre le risque de jouer aux apprentis sorciers<\/strong>.<\/h6>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column_text]\n

Lire aussi : Sous-titrez vos vid\u00e9os<\/a><\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb 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